In a recent interview with TechCrunch, Nintendo’s Senior Director, Corporate Communications Charlie Scibetta talked more about why the Animal Crossing delay happened, the future of mobile with Nintendo, and how […]
In a recent interview with TechCrunch, Nintendo’s Senior Director, Corporate Communications Charlie Scibetta talked more about why the Animal Crossing delay happened, the future of mobile with Nintendo, and how the company will adjust after Reggie’s departure.
First, he discusses mobile and how it affects the company after introducing their IPs to that industry.
Mobile is very important to Nintendo. You’re right that we did not participate with mobile gaming for a lot of years, but we have jumped in headfirst now and are bringing a lot of our most valuable IP to mobile — Mario Kart being the one that’s upcoming. And what we like about it is, as I was talking about with the combination of the hardware and the software, we only bring the software to mobile that we think you can really play well on a mobile device with the control speed that a phone offers, so not every single IP is appropriate. The ones that have come out are the ones that our developers have determined are appropriate for that. So people can have a good time with our IP on a mobile device.
He then talks about how E3 helps Nintendo communicate with their audience and provides them with feedback for their upcoming projects.
We’ve been to many E3s. We’re a supporter of the show. We think it’s a great way for us to interact with people, like yourself, journalists, influencers who make YouTube videos, retail partners and, most importantly, most recently, with consumers. We like seeing the reactions of consumers to our games in the booth. We do interviews here and try to bring those game to life by explaining more; the Treehouse Live approach is nice because we do a Nintendo Direct the morning on the first day. Then, we go deeper on those games with people that are interested in those with our experts and with developers.
We think it’s a great way to showcase, not only our offerings and what the industry is as a whole. We’re part of the industry, so we support the show. Other companies have to make their own decisions based on what’s right for them, but for us, we like E3. We think it does a great job of helping connect us with the consumers and the people that cover the industry so they can learn about the products.
Finally, he further corroborates how important it was to delay the upcoming Animal Crossing: New Horizons in order to ensure a quality experience for its fan base.
We’re not going to put a game out before we think it’s ready to be enjoyed by fans. In the case of a franchise, like Animal Crossing, that has so many loyal fans, we’d be doing them a disservice if we put out a product that was rushed. So it’s a difficult decision for a company to make to move a ship date out. We think moving to March 20 of next year was the right decision, because we needed to give the development team enough time to make it the game we want to make. So, that’s been the Nintendo approach from the beginning and it’s something that we’re going to continue to do. We’re not going to rush a game out until it’s ready because we want to keep that quality bar high.
You can read the rest of Scibetta’s comments at TechCrunch.