Sony Interactive Entertainment has confirmed that they are expanding heavily into Eastern Europe. A massive PlayStation expansion is being made, with Romania gaining a big team. More surprisingly, a Czech Republic and Hungarian business were already created. Now, these aren’t seemingly game developer studios, just studios for marketing and behind the scenes stuff.

Closest to your home is probably Eastern Europe, where we are building a big PlayStation team there. We are building sizeable PlayStation businesses in Bulgaria, Romania, we’re in the Czech Republic now and Hungary. There is serious investment going on and that has been on-going for a couple of years.

Jim Ryan, President and CEO of Sony Interactive Entertainment

All of these companies are under Sony Interactive Entertainment Europe.

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