Speaking in an interview with Protocol, Phil Spencer reveals that Amazon and Google are becoming Xbox’s main competitors, more so than Sony and Nintendo. His point is related to the fact that Sony and Nintendo don’t have the same ability to create cloud infrastructure that can compete with Microsoft, Amazon, and Google.

“When you talk about Nintendo and Sony, we have a ton of respect for them, but we see Amazon and Google as the main competitors going forward,” says Spencer. “That’s not to disrespect Nintendo and Sony, but the traditional gaming companies are somewhat out of position. I guess they could try to re-create Azure, but we’ve invested tens of billions of dollars in cloud over the years.”

Spencer has realigned Xbox to begin building a future far beyond the console. With the development and implantation of xCloud (expected to fully launch later this year), we are seeing a “console war” that will be turned into a war of data centers. The goal is to reach billions of players, world-wide through the cloud services, a market in which Google is already beginning to penetrate with their Google Stadia.

Leave a Reply